Progressive Commercial Food Gauntlet
We were tasked with how to make Progressive Commercial’s booth at the National Restaurant Association’s annual event relevant. An insurance company in the middle of hundreds of food service companies, how do they compete? Our concept was a simple food challenge. We chose three foods that would challenge the taste buds of event goers, gave them stickers for completing the challenge, and a photo booth to share on social. The event has been going strong since 2015 and the foods have been getting more interesting with each iteration.
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